EDGEOUT focuses on the development and curation of young mainstream ROCK bands and artists that will be the future rock movement in the music industry.
EDGEOUT will sign young musicians that successfully complete an exclusive artist development program.
This process will allow EDGEOUT to achieve a roster of artists that have the greatest potential of becoming transcendent and ultimately standing the test of time.
EDGEOUT Records also signs established artists who have specialized musical projects that need support. EDGEOUT additionally has a distribution division that provides services to bands and artists that meet specific criteria.
The EDGEOUT team will continue to provide ongoing development support for our established artists during their entire career path.
EDGEOUT Records is an American independent record label, founded by Tony Guanci and Cheryl-Benson Guanci in 2018. EDGEOUT is partnered through Universal Music Group / Universal Music Enterprises in a global services and distribution agreement.
Founder – Chairman
Current Vice Chairman – Danny Wimmer Presents (DWP)
Partner – Maloof Entertainment
Advisory Board – FEVO
Founder – Head of Artist Development – A&R
As a partner in EDGEOUT records, Chery brings over twenty- five years of experience in the live event and show production fields. As a professional choreographer, executive producer, creator and director of live show productions and specialized events, Cheryl has worked with clients that include; The Walt Disney Company; various professional sports teams and leagues; concert, festival and event promotors; as well with Maloof Entertainments’ music partnership with Interscope Records/UMG.
Cheryl, for the past ten years has worked with young bands and artists in developing their craft, from song writing and sound, to live stage show presence, to image and branding.
As an EDGEOUT Team Member, Jena spearheads all our social media creative content, as well as our online digital media presence and marketing efforts. Jena will also be integrating as Director of Operations into our Berry Hill Rock house, a specialized project launching in Nashville, TN. Jena has a master’s in Digital Audience Strategy from Arizona State University, along with an extensive background in journalism, content creation, and social media – not to mention an insatiable passion for Rock!
Co-Chairman Oak View Group, Arena Alliance
Current board member – Danny Wimmer Presents (DWP)
Former President and COO – Comcast Spectacor
Advisory Board – FEVO
Head of Live – Universal Music Group
Partner – Big Noise Live
EOR Board Member
Vice Chairmen of Maloof Companies
Spearheading ASHBA Music Ventures