ABOUT
DISCOVER
DEVELOP
CURATE
OUR MISSION
EDGEOUT Records is an American independent record label, founded by Tony Guanci and Cheryl-Benson Guanci in 2018. EDGEOUT is partnered through Universal Music Group / Universal Music Enterprises in a global services and distribution agreement.
EDGEOUT focuses on the development and curation of young mainstream ROCK bands and artists that will be the future rock movement in the music industry.
EDGEOUT will sign young musicians that successfully complete an exclusive artist development program.
This process will allow EDGEOUT to achieve a roster of artists that have the greatest potential of becoming transcendent and ultimately standing the test of time.
EDGEOUT Records also signs established artists who have specialized musical projects that need support. EDGEOUT additionally has a distribution division that provides services to bands and artists that meet specific criteria.
The EDGEOUT team will continue to provide ongoing development support for our established artists during their entire career path.
Alongside label and development operations, EDGEOUT also hosts ROCKVASION, a rock and roll showcase. ROCKVASION is a discovery curator, where unsigned ROCK bands can submit to be selected to perform in front of industry tastemakers, decision makers and of course – fans!
EDGEOUT is additionally proud to present the BERRY HILL ROCK HOUSE, a content collective in Nashville, TN, set to launch in Spring 2023.
TEAM MEMBERS
TONY GUANCI
Founder – Chairman
Current Vice Chairman – Danny Wimmer Presents (DWP)
Partner – Maloof Entertainment
Advisory Board – FEVO
CHERYL BENSON-GUANCI
Founder – Head of Artist Development – A&R
As a partner in EDGEOUT records, Chery brings over twenty- five years of experience in the live event and show production fields. As a professional choreographer, executive producer, creator and director of live show productions and specialized events, Cheryl has worked with clients that include; The Walt Disney Company; various professional sports teams and leagues; concert, festival and event promotors; as well with Maloof Entertainments’ music partnership with Interscope Records/UMG.
Cheryl, for the past ten years has worked with young bands and artists in developing their craft, from song writing and sound, to live stage show presence, to image and branding.
JENA YANNONE
As an EDGEOUT Team Member, Jena spearheads all creative content, as well as any digital media presence and marketing efforts. Jena is also the Director of Operations of our Berry Hill Rock house, a specialized project launching Spring 2023 in Nashville, TN. Jena has a master’s in Digital Audience Strategy from Arizona State University, along with an extensive background in digital marketing and creative strategy – not to mention an insatiable passion for Rock!
PETER LUUKKO
Co-Chairman Oak View Group, Arena Alliance
Current board member – Danny Wimmer Presents (DWP)
Former President and COO – Comcast Spectacor
Advisory Board – FEVO
ELI LANDE
Head of Live – Universal Music Group
Partner – Big Noise Live
GAVIN MALOOF
EOR Board Member
Vice Chairmen of Maloof Companies
Spearheading ASHBA Music Ventures
