DISCOVER

DEVELOP

CURATE

OUR MISSION

EDGEOUT focuses on the development and curation of young mainstream ROCK bands and artists that will be the future rock movement in the music industry.

EDGEOUT will sign young musicians that successfully complete an exclusive artist development program.

This process will allow EDGEOUT to achieve a roster of artists that have the greatest potential of becoming transcendent and ultimately standing the test of time.

The EDGEOUT team will continue to provide ongoing developemental support for our estalished artists during their entire career path.

TEAM MEMBERS

TONY GUANCI

Founder - Chairman
Current Vice Chairman - Danny Wimmer Presents (DWP)
Partner - Maloof Entertainment
Advisory Board - FEVO

CHERYL BENSON-GUANCI

Founder – Head of Artist Development – A&R
As a partner in EDGEOUT records, Chery brings over twenty- five years of experience in the live event and show production fields. As a professional choreographer, executive producer, creator and director of live show productions and specialized events, Cheryl has worked with clients that include; The Walt Disney Company; various professional sports teams and leagues; concert, festival and event promotors; as well with Maloof Entertainments’ music partnership with Interscope Records/UMG.
Cheryl, for the past ten years has worked with young bands and artists in developing their craft, from song writing and sound, to live stage show presence, to image and branding.

CATHERINE GEE

A&R Administrator – Label Representative
Recent graduate of the University of Pittsburg in Marketing, Catherine has worked with the UMG family for the past two years as a college representative in digital marketing. As an EDGEOUT team member Catherine is the office administrator, handling day-to-day business ventures and oversees the promotional aspects for the label.

LEVI FERNANDEZ

A&R - College Representative
Currently studying Psychology at the University of Oregon, Levi is a lifelong Rock N’ Roll fan and musician looking to help find the next rock bands of old. As an EDGEOUT team member Levi works with social media promotion for the label and talent scouting.

JUSTIN WELLING

A&R – College Representative
Currently studying music production at Garnish, Justin grew up listening to classic Rock N’ Roll like The Beatles & The Rolling Stones. As an EDGEOUT team member Justin works with the bands on running social media platforms and keeping up to date on the websites.

PETER LUUKKO

Co-Chairman Oak View Group, Arena Alliance
Current board member - Danny Wimmer Presents (DWP)
Former President and COO - Comcast Spectacor
Advisory Board – FEVO

ELI LANDE

Head of Live - Universal Music Group
Partner - Big Noise Live