Not only is ASHBA a one of a kind person, a legendary talent, and entrepreneur, but he has also dedicated a good portion of his life to giving back. With his keen business sense, he has decided to use his line of water to pass on the good life to people in need. ASHBA Water partners with TECHO, who aims to spread their "empathy in action" initiative to impoverished Latin and Caribbean communities by providing them with housing, electricity, and clean water. A portion of the proceeds from each bottle of ASHBA water sold goes straight to helping those in need have better opportunities to develop their capacities and and fully exercise their rights.